Inspired by the chic modern woman, Urban Care aims to provide an easy, effortless way to get gorgeous locks despite the today’s hectic everyday lifestyle. Created in 2013 in Turkey and using proprietary Herbal Keratin Restorative Effect Technology, the URBAN Care range delivers immediate results. It protects and repairs damaged and chemically-treated hair with a 3-step solution-shampoo, conditioner, and serum. Plus, all Urban Care products are lightweight and free from parabens and silicones. Discover the range: Argan Oil & Keratin for dry and brittle hair, Biotin & Keratin for hair loss and weak roots, Collagen & Keratin for thin, dry and frizzy hair, and Intense Keratin for overly processed hair.