TRUE was born out of a mother’s quest for honest-to-goodness, natural, and clean essentials for herself and her children. Today, True provides just that: genuine hair and skincare products especially made for the varying needs of newborns, toddlers, kids, pregnant, and nursing moms. Boasting a seal of quality and trust, all of their products are organic, cruelty-free, hypoallergenic, dermatologist-tested, and manufactured in an FDA and GMP-compliant facility.