Why be pretty when you can be gorgeous? Through superior quality, retro-inspired packaging, and charming luxe details, Too Faced has electrified the make-up scene like no other. Founded by Jerrod Balandino in 1998, the make-up artist set out with one goal in mind: offer foolproof make-up that allows real women to become as gorgeous as they dared to dream. Today, Jerrod sets industry trends by taking the mystery out of make-up, formulating can’t-live-without products that give every lady the “I was born perfect” look.