It all started in a one-bedroom apartment in 1999. Maureen Kelly, a self-confessed beauty addict, became frustrated with all the unhealthy, synthetic-laden cosmetics available in the stores. She then set out to create healthy, nourishing cosmetics and Tarte Cosmetics was born. Formulated without parabens, phthalates and synthetic fragrances (just to name a few), Tarte Cosmetics brings exceptional results to the everyday woman. And Tarte doesn’t just stop at the formulas – even their chic, runway-inspired packaging is eco-friendly!