SHU UEMURA

Shu Uemura was named by its founder and makeup artist, Mr. Shu Uemura. For over 50 years, the brand was shaped on the founder’s holistic philosophy that “beautiful makeup starts with beautiful skin.” Using the blend of nature, art and science, Shu uses the most innovative skincare formulas to reveal every woman’s inner beauty.

Uemura developed and launched his first cosmetics product, cleansing oil, in 1960. It is used and sold in many countries today as it leaves the skin cleaner than soap yet also acts as a moisturizer. The brand emphasizes the importance of skincare for better makeup artistry. He gradually grew his line of skincare to makeup products and tools. Shu is known for having the #1 eyebrow pencil in Asia, the #1 make-up base in Asia, for having one bottle of Ultime8 Cleansing oil sold every 7 seconds, for their award winning lash curler and for having one bottle of Anti-oxi Cleansing Oil sold every 7 seconds.

Constantly innovating in color expertise and skincare, the brand aims to formulate breakthrough products and techniques. Every canvass is a work of art and is a means for creative expression.

The Shu Uemura makeup school was opened in 1964 where techniques that he learned from Hollywood were taught. In every Shu Uemura counter, you will experience Japanese art of service for a holistic beauty experience. It is an expression of Mr. Shu Uemura’s own performance philosophy of complete client enjoyment from product introduction, stylized application techniques, to makeup demonstrations.

Beautiful makeup starts with beautiful skin. See why their cleansing oils get sold out in seconds! Browse through our selection of the most coveted beauty products on the market here on BeautyMNL. Get free shipping for orders worth PHP2000 or more.