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SHO-BI

SHO-Bi is a Japanese hair care brand beloved for its premium quality hairbrushes.



About SHO-Bi

Founded in 1948, SHO-Bi brings forth a variety of original Japanese cosmetics that include false eyelashes, contact lenses, and hair brushes. The brand is focused on designing and creating products that not only have the kawaii aesthetic, but would help meet the needs of all kinds of women. A leading wholesaler in Tokyo and Osaka, the corporation develops up to 5,000 new products each year and handles more than 30,000 products.

SHO-Bi promises to share quality cosmetics to the world that every woman will need. This touches everything from makeup and apparel to accessories and original Disney and Sanrio character goods. Now expanding overseas, the company has retail chains in Shanghai and Taiwan with the intention to establish more subsidiaries around Asia.

With their practical products and cute packaging, we at BeautyMNL easily fell in love with SHO-Bi. We want you to experience the brand’s lovely qualities just as much as we did, which is why we are happy to have SHO-Bi join us and their products are now available here on BeautyMNL.