RockIt was created by three dads who noticed a fundamental problem when taking care of newborns: getting them to sleep. Tired of this baby dilemma, they decided to develop a line of products to aid new parents in getting their babies to stop crying and start snoozing. The innovative product, RockIt, comes in two variants: The RockIt Portable Baby Rocker, which is used for strollers and the Zed Vibration Sleep Soother, which is ideal for the mattress. With their line of products, you're sure to give your baby and yourself the kind of rest you deserve. Goodbye late nights, eye bags, and exhaustion.