Rimmel London is a British-manufactured cosmetics brand and is now owned by Coty, Inc. It was founded by Eugene Rimmel as a perfumery in 1834. Eugene, not only being an expert perfumer, became a cosmetics visionary. He was innovative and experimented with different colors and ingredients to come up with a variety of cosmetics products. The House of Rimmel first focused on eye-enhancing products, specifically mascaras. “Rimmel” means mascara in many languages.
Rimmel breaks tradition by breaking all the rules. The brand is witty, edgy and trend-setting. You can expect a wide variety of affordable, colorful and high-quality products for experimentation and self-expression. The company aims to continuously bring in new shades, packaging and advertising. Their signature products include Wonder’ful Mascara, Wake Me Up foundation, Natural bronzer, Moisture Renwew Lipstick, Scandeleyes Mascara and Salon Pro Nail Polish.
In 2001, for the first time, Rimmel signed with an exclusive and global contract with Kate Moss. Born and bred in London, Kate exemplified the ways of the quintessential London girl. Her style and glamour are rooted in the London street scene and truly represents Rimmel’s no holds barred beauty philosophy.
What started out as a mere perfume shop on Regent Street in London has now become Britain’s best-selling cosmetics brand. It is now sold in more than 40 countries.
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