Meet the new plant-based, worry-free skin care that proves going natural doesn’t mean trading down. By pairing clinically-proven, nutrient-dense seed extracts and oils with innovative K-beauty technologies and textures, these skin-glowifying formulas housed in eco-packaging are the best of all worlds— pure, potent and planet-friendly. Primera is a cult-favorite K-beauty brand that’s all about formulating with powerful seed and sprout extracts captured at the peak of potency and without chemicals like parabens and synthetic fragrances to bring you effective products that are the best of all worlds: pure. potent. planet-friendly.