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PONY EFFECT

Park Hye Min, or Pony, as she is better known, is a Korean celebrity makeup artist turned K-Beauty icon. After garnering a massive following on her YouTube channel and a hugely successful cosmetic collaboration with Memebox, Pony created her own eponymous makeup line known as Pony Effect. As the brand’s creative director, she carefully designs cosmetics and tools that showcase her personal beauty tips and tricks.