×

PASJEL

PasJel started as a little girl’s dream of creating her own skincare brand. PasJel is a play on the word “pastel” and the first letter of its Thai founder’s nickname, “Jajaa” Panitwarocha. A budding entrepreneur with a talent for formulating skincare, marketing, and amazing Photoshop skills, Jajaa created the brand in her own backyard and turned her dream into reality. PasJel has gained immense popularity in Thailand and quickly expanded to Malaysia, Indonesia, the Philippines, China, and Singapore.