Pantene is a global brand of hair care products owned by Procter & Gamble. Its best-known product is the 2-in-1 shampoo and conditioning formula, Pantene Pro-V.
The brand began as a premium hair care line in Europe by Hoffmann-La Roche of Switzerland. The name itself was coined in 1945, following the discovery of panthenol as a shampoo ingredient. Originally, this compound was used to treat burned skin.
With these findings on hand, Hoffman-La Roche partnered with Dr. Gustav Erlemann, a vitamin expert in the 1960s. This is to develop an exclusive formula that could be used in hair care products. After investing a significant amount of time to refine this discovery, Dr. Erlemann created the first Pantene hair care formula. It was the foundation for Pantene’s signature Pro-V Science line.
Procter & Gamble later purchased this brand in 1985. This was in order to compete in the beauty product market in addition to functional products.
In the early 1990s, Pantene began a rapid worldwide expansion. Some of these countries and regions include Australia, New Zealand, Central and Eastern Europe, the Middle East, North Africa, Latin America, Korea, and Japan. Today, Pantene continues to make its way to shelves all over the world, with the aim of giving women strong and beautiful hair.
The study and improvement of this formula would be continued later on by Procter & Gamble through the Pantene Hair Research Institute. This is a partnership of world-class physicians and scientists who focus on advancing hair science and developing healthy solutions. By researching common hair concerns, the institute aims to improve hair health.
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