Life’s too short to feel guilty about indulging in the decadent foods you love. ONE believes you don't have to choose between what you want and what you need when you can have it all at once. With 20 grams of protein and only 1 gram of sugar delivered in deliciously decadent too-good-to-be-true flavors, this is the protein bar you didn’t think was possible. ONE Bars are perfect for breakfast, lunch, on-the-go snacking, post-workout recovery, or just because. Imagine enjoying a maple glazed doughnut, birthday cake, cinnamon roll, or peanut butter chocolate cake protein snack without any of the guilt… Sound too good to be true? It’s not. You've found the ONE.