NYX Professional MakeUp Cosmetics began as a small company founded by Toni Ko in the year 1999. Originally, their products were exclusive sold only to professionals through trade shows, but then it grew into a strong makeup brand through word of mouth. What made NYX Professional MakeUp stand out from the rest is that they are not afraid to show off their array of attention grabbing colors. From green lipstick to bright yellow mascara, NYX Professional MakeUp is definitely the cosmetic brand for those who do not shy away from trying something new.
Unlike other tightlipped brands, NYX Professional MakeUp is more open to the public; the brand invites famous bloggers and YouTube makeup gurus to talk about their line. They make it a habit to consult with their users so that they may further improve their products, and, in a way, predict what the people want to see. They have generated quite a lot of buzz over the years. Because of this, they launched the very first Fine Artistry of Cosmetic Elites Awards (or FACE) in 2012. This event is where YouTube’s makeup community meet and are feted in the style of American Idol.
Their cosmetics might seem unusual to most, but because of their bold and unique take on beauty, they are slowly garnering popularity with women around the world. Their best sellers are a blend of basic and intense colors. Some of these products include: Soft Matte Lip Creams, Matte Lipsticks, their teal Slim Eye Pencil, and Slim Lip Pencils.
We at BeautyMNL are always looking for brands that are ready to take the world by storm. With NYX Professional MakeUp popping out a new shade every so often, it is only right to have them in our line. Yes, that’s right—you can now get your hands on NYX Professional MakeUp popular and top selling items in our store!