Founded by female entrepreneur Aliza Jabès in 1990, NUXE started as a small formulation laboratory in Paris that became the springboard for a beauty brand combining both nature and luxury. Its ultra-feminine skincare is based on a pharmaceutical approach that harmoniously blends nature, innovation, evaluation, accessibility, and sensory experience. Today, the brand is known for its bestselling anti-aging skincare, oils, and body products, sought after by women all over France and beyond.