Founded by female entrepreneur Aliza Jabès in 1990, NUXE started as a small formulation laboratory in Paris that became the springboard for a beauty brand combining both nature and luxury. Its ultra-feminine skincare is based on a pharmaceutical approach that harmoniously blends nature, innovation, evaluation, accessibility, and sensory experience. Today, the brand is known for its bestselling anti-aging skincare, oils, and body products, sought after by women all over France and beyond.
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Founded by entrepreneur Aliza Jabès in 1990, Nuxe is a cosmetics and body care brand based in Paris. The brand’s name combines the words nature and luxury, which is a reference to its preference for natural and botanical ingredients. The company itself began when Jabès purchased the Nuxe laboratory, which was originally opened in 1957 by a pharmacist who specialized in aromatherapy and phytotherapy.
Until today, that R&D laboratory is the brand’s main advantage. It is where Nuxe experts research the most efficient active ingredients in the world from various plants. These include extracts from the flowering sections of Passion Flowers, the seeds of the Blue Lotus, and polyphenols from the Blue Everlasting Flowers. Today, the company’s exclusive laboratories have over 45 patents on botanical extracts, all of which are used in its various products.
As an environmentally-conscious company, Nuxe Paris products contain no mineral oils. After all, mineral oils are a petroleum by-product that may contain toxins. It also does not contain any substances of animal origin, save for those sourced from beehives. And its tests are conducted by an independent laboratory approved by the Ministry for Research, which ensures each product’s optimum safety and effectiveness for a wide variety of skin types.
The company also has its own efforts to preserve the environment. Some of these involve its use of specially selected recyclable materials and the reduction of box sizes, among others. Finally, the company practices sustainable waste management practices to reduce its paper consumption.
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