Modest. aims to offer high quality effective skincare technologies at its most simple and humble form. The brand believes that their products should be valued for its effectiveness and safety instead of its packaging, which is why feature a simple and clean design.\\
Modest. clearly specifies the ingredients and functions of each product to allow users to be fully informed so they may effortlessly choose the formula that’s best suited for their skin needs. A Hong Kong-based brand, their skincare line is formulated in Europe and Japan and utilizes high quality, cosmetic grade, active ingredients from the continent. Plus, their products do not contain any harmful ingredients such as parabens, methylisothiazolinone (MIT), mineral oils, heavy metals, artificial colorings and hydroquinone. To reduce animal suffering and to be cruelty-free, Modest. does not do any animal testing.