Korean brand and local cult-fave Missha has been offering customers high-quality yet affordable products since they started purveying their items through Beauty.net in 2000. Realizing that cosmetics and skincare were no longer a luxury but a vital part of everyday, they decided to make it their goal to create premium products that were inexpensive but worked wonders for the skin. Today, they’ve launched a series of successful product lines for both men and women, and breached the international market, with stores in New York, Hong Kong, Australia, and Singapore.