In Hollywood’s Golden Age, the visionary makeup artist behind the signature looks of Ava Gardner, Jean Harlow, and Marlene Dietrich was a certain Mr. Max Factor. Credited as the man who coined the term “makeup,” Max Factor believed that glamour should be within the reach of all women, not just film stars. Today, women all over the world enjoy the fruits of his labor through his eponymous cosmetics empire. From mascara to foundation, eye shadow to lipstick, and everything in between, Max Factor’s creations allow every girl to be her own makeup artist and make a glamorous beauty statement, every single day.
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The story of one of the world’s most popular beauty brands, Max Factor, begins with its eponymous founder. Born Maksymilian Faktorowicz, this cosmetician from Zduńska Wola, Poland first earned praise as the Russian Imperial Family’s official cosmetician. However, the changing political climate would force his family to leave for the United States.
Upon his arrival, customs officials would re-spell his name to the catchier Max Factor. This would be the name which will grace the world’s first true beauty brand. He would start with a small store in Los Angeles, California in 1909. But his proximity to Hollywood soon made his creations the choice of the era’s most well-known stars. But this would just be the beginning for who would later be known as the “Father of Make-Up.”
By the 1920s, his most notable clients would include Bette Davis, Joan Crawford, and Judy Garland. Indeed, Factor’s contributions to cosmetics would be so influential that he’s credited with popularizing the term “make-up.” And soon, he would be making his products available to the general public, including the first commercially available foundation.
Today, the brand builds on the products and techniques that were innovated by its founder. As a result, it has a complete lineup of cosmetic products for all of your beauty needs. This includes products and tools for your eyes, lips, face, and nails. It doesn’t matter if you need mascara, foundation, eye shadow, or anything else. As a brand, Max Factor’s continuing legacy of hit creations don’t just allow every girl to become her own makeup artist. It also lets women from all over the world make a glamorous beauty statement every single day.
Need one of Max Factor’s tried and tested products for your makeup kit? Well, they’re now available online through BeautyMNL. Order their products now from the comforts of your home.