In Hollywood’s Golden Age, the visionary makeup artist behind the signature looks of Ava Gardner, Jean Harlow, and Marlene Dietrich was a certain Mr. Max Factor. Credited as the man who coined the term “makeup,” Max Factor believed that glamour should be within the reach of all women, not just film stars. Today, women all over the world enjoy the fruits of his labor through his eponymous cosmetics empire. From mascara to foundation, eye shadow to lipstick, and everything in between, Max Factor’s creations allow every girl to be her own makeup artist and make a glamorous beauty statement, every single day.