Masflex® began in the Philippines in 1989, when there were limited cookware, houseware, and kitchenware options for Filipinos.\\
The name stemmed from their desire to find market solutions to this problem. MAS stood for the Mass Market segment that the brand was trying to reach and help. FLEX was derived from the word Flexible, which was what the brand wanted to achieve—flexible wares that are high quality and affordable.\\
For the past 30 years, Masflex® has strongly positioned itself in the houseware, cookware, and kitchenware industry, bringing forth new and innovative technological solutions. Today, the brand continues to grow, developing affordable, easy-to-use, and quality kitchen and dining products.