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Malissa Kiss is a popular beauty brand from Thailand specializing in skincare and cosmetics for South East Asian skin. White Me Up is the brand’s star product, which has natural minerals and Puereria Mirifica extract to clarify and whiten skin.


All the way from Thailand, this best-selling beauty brand is now taking the region by storm. In 2012, Malissa Kiss was founded by a group of beauty enthusiasts with the goal of creating products that are best suited for Southeast Asian skin. But from there, it has developed to mean something more.

At its heart, Malissa Kiss believes wholly in natural beauty—that self-improvement should begin with the heart and soul. For this brand, cosmetics shouldn’t be about putting on layers and layers of multiple products for a wildly different look. It should be about putting a light touch to improve what’s already there. This approach has pushed the brand to develop an effective selection of skin care products.

Among its skin care products, their White Me Up line has been making waves all throughout Asia. Every offering in this line uses natural minerals like Pueraria mirifica (known locally as Kwao Krua). This allows it to clarify, brighten up, and whiten skin. Within this lineup, their White Me Up Sleeping Pack is a great way to jumpstart your nightly routine. This overnight whitening sleeping pack has been proven to reduce dark spots, freckles, and even tighten pores.

If you’re looking for some basic cosmetics, they also have a selection of eye makeup for you. One of these is their Super Black Ultra HD Eyeliner. This black liner has a long-lasting formula that retains excellent pigmentation for up to 24 hours. Meanwhile, its relatively thicker consistency and precise tip allows a neat and smooth application.

Another good choice is their Super Shape Ultra HD Brow Pencil. Similarly, it provides intense coverage and comes in two shades. Mocha can give your eyebrows a medium dark brown finish, while Choco is a darker and richer brown. Both shades feature a slightly creamy finish that will let you create continuous lines for improved consistency.

Classy and sassy, that’s what Malissa Kiss wants its customers to be. If you’re feeling a need to try it for yourself, their products will soon be available through BeautyMNL. Stay tuned for more updates!