MAKE UP FOR EVER is a collective of makeup artists co-creating high-performance products and services. Through artistry, they inspire and empower people to unleash their personal edge.
Since its inception in 1984, MAKE UP FOR EVER has been collaborating with professional makeup artists to stay at the cutting-edge of technological, formulistic, and artistic advances, while offering everyone access to all products and benefits.
Education and transmission are at the core of their mission. MAKE UP FOR EVER is the only brand with a worldwide network of makeup schools from Paris to Shanghai: the MAKE UP FOR EVER Academies, with 1300 graduates each year, are the bedrock of a unique and strong relationship with makeup artists. The diversity of the talents, the creativity, artistry and sharing savoir-faire are at the heart of the brand. We are inspired ourselves by our makeup artists and we thrive to inspire people.
MAKE UP FOR EVER is passionate about diversity and individuality encouraging everyone to bring out their singularity, claim it, and have fun with it.