Looping was founded 20 years ago in France. Back then, the brand saw that options for baby equipment for expectant parents were very limited. More often than not, the choice was between low-quality products at low cost and high-quality products at sky-high prices. So, Looping decided to invest more in developing their products than in marketing them, in order to meet parents' needs without charging them a premium. 20 years and tens of thousands of strollers sold later, they continue to be motivated by these goals and consistently produce great quality childcare at reasonable prices.