SUSPENDED DELIVERY OPERATIONS: In light of COVID-19, we are suspending delivery operations until further notice. You may still browse the shop and place an order, and we’ll ship it to you as soon as we resume delivery operations. Stay safe, beautiful!



Conceived with an artist-focused, people-centered philosophy, LaRuce Beauty is a California brand founded by a team of widely experienced Filipino-Americans. Their goal is to ensure that each time the everyday artist handles their uniquely designed makeup brushes, they feel empowered. Our luxuriously soft and easy-to-use makeup brushes are exactly what the everyday Filipina needs. Whatever your art is, you can always express yourself with LaRuce.

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