Lärabar was created by Denver native Lara Merriken, who was looking to make a “very healthy product that tasted delicious”. Lara’s inspiration for the snack occurred during a hiking trip in 2000 through the Rocky Mountains of Colorado. As she was running down the mountain, she was inspired to create a delicious food bar that was made out of only fruits, nuts, and spices. Now a reality, Lärabar produces simple bars out of only the purest ingredients for everyone to enjoy.