KAAYO, in Bisaya, means “kindness", "to go beyond", and "for the good". Kaayo Modern Mindanao is a curated collection of different Mindanao stories rooted in honouring the extraordinary skills of Mindanaoan artisans. KAAYO aspires to be more than just a clothing brand. It aims to be a creative platform that honours Mindanao and brings Mindanao to the world.