Innisfree is the first natural Korean brand that shares the benefits of nature from Jeju Island. The brand is committed to an eco-friendly green life that works in harmony with the environment while helping to preserve it. Their research and development team thoroughly studies the benefits of nature and uses its pure ingredients to bring you healthy beauty products. Innisfree’s eco-conscious and socially-aware campaign includes packaging every product in eco-friendly containers, contributing to reducing carbon emission, using only 70 percent natural ingredients in skincare, and returning 1 percent annual profits to the community.