Hypergleam Cosmetics started in July 2020 as a mini brand for family and friends just to sell extra tubes of lip gloss born of Miki Liuson's formulation experiment that sprung from her passion for makeup. After a very successful soft launch, Hypergleam was created in the hopes of producing accessible and affordable yet high-quality cosmetics. Eventually, Hypergleam became the first local brand to launch multichrome pigments in the Philippines. Products such as the iconic Hydrating Lip Gloss, Hydrating Gloss Balms, Moonshine Multichrome Pigments, Lavender Lather, and Glow Oil are well-loved by professional makeup artists and the local beauty community. Sometimes, Hypergleam supports causes to benefit communities in need especially after disastrous calamities. Furthermore, the brand strives to keep creating and bringing unique and innovative cosmetics into the local beauty market.