Founded in 2010, Holika Holika is a Korean beauty brand that’s designed for the youth and the young at heart. Its name is based on two words: the English suffix “-holic,” which means addicted to; and the Korean “holida,” which means temptation. By blending the two words, it strips away these two words’ negative connotations; leaving behind a strong sense of irresistibility that anyone can easily call magic
And that sense of magic is what each person enjoys with each use of a Holika Holika product. With every swipe of our eyeliners and tints, or each dab of CC cream, we bring women one step closer to unlocking the full extent of their beauty. And men are not left behind—our cleansing foams, shower gels, and other bath products also help them achieve better looks.
Hence, it’s no surprise that the brand has a number of Korean celebrity endorsers. These include actress Park Shin-hye, popular for her work in the drama “Stairway to Heaven”; and actor Jung Il-woo, who starred in the period drama “Moon Embracing the Sun.” Holika Holika is also starting to be known worldwide, with products sold in countries such as Japan, Hong Kong, Myanmar, Malaysia, Brunei, Singapore, and even Canada. In the Philippines, the brand opened its first flagship store in August 2013. However, to reach more customers, Holika Holika products are now made available online.
So if you’re looking for your own magical experience, there’s no need to leave the comforts of your own home. A good selection of Holika Holika products are now available here on BeautyMNL, including the best-selling Aqua Petit Jelly BB Cream and the Pig Nose Clear Starter blackhead remover. With these beauty products readily available, it’s the perfect time to start your own wonderful journey to a more beautiful you.