Korean beauty brand Holika Holika first made its appearance in 2010 and shot to fame for its super cute cosmetics. Consumers quickly fell in love with the high-quality products made with fine ingredients such as black caviar, aloe vera, green tea, pink clay, and charcoal—all at affordable prices. Stylish, whimsical, and oftentimes humorous, Holika Holika is now a label beloved by women everywhere.