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Heroine Make

When Japan’s largest cosmetic drugstore label Isehan launched Heroine Make in 2005, the manga-inspired line quickly catapulted to the top of Asia’s most loved beauty brands. Their mission was simple. Taking inspiration from the movies, Heroine Make set out to make women feel “beautiful at all times and undefeated by rain or shine, sweat or tears,” like real-life heroines of their own lives. Today the label is wildly known for the Long & Curl Mascara, the brand’s star product that has since sold more than 5 million pieces in Hong Kong, Taiwan, Malaysia and Singapore.
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Waterproof Volume & Curl Mascara
₱1,053.00 ₱1,170.00
Kiss Me Heroine Long and Curl Mascara
Watering Eyelash Serum
Long & Curl Waterproof Mascara
Long and Curl Mascara Waterproof
Volume & Curl Mascara Remover
Kiss Me Heroine Make Speedy Mascara Remover