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Goop

Launched in 2008, Goop started as Gwyneth Paltrow’s homespun weekly newsletter—a place for her travel recommendations, health recipes, as well as personal questions and insights about beauty, fitness, wellness, and the human psyche. Since then, Goop continues to serve as as a productive place for Paltrow to introduce the incredible experts who have mentored her throughout her life, and a safe space where readers can find suggestions about where to shop, eat, and travel. At Goop, we believe that the little things count, that good food is the foundation of love and wellness, that the mind, body, and spirit are inextricably linked, and that we have more control over how we express our health than we currently understand. We believe in making every choice count.
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