"Korean beauty brand Frudia derives its name from a combination of the words ""Fruit"" and ""Dia"" (a Greek word ""by"" or ""of"") to mean “Beauty Derived From Fruits.” The brand discovered the wisdom of looking to fruits, which are full of naturally occurring antioxidants, to bring out your true beauty. Protecting seeds and nurturing new life, fruits are a rich repository of nutrients that even protect the beauty of flowers as they bloom. After 30 years of dedicated research by the scientists at Welcos, Frudia has now found a way to make your skin nurture and glow as well.