Their vision was to create modern alchemy by fusing natural ingredients - like soy, sugar, rice, and milk - with modern-day beauty rituals for a sensorial experience that is as indulgent as it is effective. What started in 1991 as a quest to create the perfect artisanal soap, Fresh Co-Founders Lev Glazman and Alina Roytberg, today continue to seek out unique, natural ingredients across the globe to consistently keep Fresh ahead of the curve.