In 2015, Chris Nemeth founded the FaceSoft® Towel Company with one mission: to create a high-end, extremely absorbent, soft towel that did not contain synthetic microfiber. After years of searching the world and perfecting a 100-year-old ancient manufacturing method, FaceSoft produced a line of luxurious, 100% natural cotton towels made with eco-friendly and biodegradable materials right up to the packaging.