e.l.f. (Eyes Lips Face) Cosmetics is a New York-based beauty brand that aims to make makeup accessible to everyone. e.l.f. offers a variety of products that encourage the freedom to experiment with, enhance, and highlight every person’s natural beauty. The brand has made a name for itself with designer-quality cosmetics at affordable prices, making it a mainstay drugstore favorite all over the world.


The products by e.l.f Cosmetics are great for entry level makeup enthusiasts. Their colors may be limited, but because of its many skin-tone shades, novice makeup enthusiasts will have no problem blending, contouring, and even applying them on their skin. Another reason why e.l.f is a popular brand among young girls and ladies is that they provide top-quality products at an affordable price.

e.l.f’s specialty is to bring your inner beauty through your eye, lips, and face—hence the name. In order to do this, they designed their products to specifically blend with your skin, so that these would not overwhelm or take away the attention on your face. Their delicate brushes and gentle palettes will not irritate your skin, and because of the various beauty products in their line, a lot of beauty bloggers and YouTube makeup gurus prefer e.l.f. Several have even created everyday looks to perfectly suit their lifestyles.

From preparing your face for application to adding the finishing touches to your regimen, e.l.f has something for you. Some of their best selling items include their makeup mist & set, eyebrow kit, clear brow & lash mascara, and the Kabuki Face Brush. Of course, with their major clients being younger women, they are always up to date with the latest trends and stocking the newest makeup must-haves. These hot items include the Beautifully Bare Total Face palette, Beautifully Bare Foundation Serum, and Beautifully Bare Lip Brush.

Sometimes simplicity is an important element when accentuating one’s beauty and the products at e.l.f surely can help. That classic approach, combined with the right quality at reasonable price, makes this brand a favorite of the BeautyMNL team. That is why we are happy to announce that our store now has a variety of e.l.f products you can choose from. Fill your carts up right now, and experience the difference that is e.l.f!