Founded in 2012 by beauty manufacturer FINE Bio, Inc., Dearberry specializes in more natural Korean makeup and skincare that contains fewer chemical ingredients. Its ‘kinder to the skin’ call is matched by its affordability, making healthier products more accessible to wider markets.
Beginning as a small post-war Korean company named Julia Co Ltd. in 1956, the Jung family then started producing affordable K-beauty in 2002 as FINE Bio, Inc. From a small beauty shop in Seoul, they expanded into a parent company of countless Korean brands. Today, Dearberry is manufactured by COSMAX and WINNOVA, the same entities that manufacture L’Oreal, Tony Moly, and The Face Shop.
Dearberry has always stuck to the basics. Each of its products is formulated with a unique Berry Complex that contains eight nourishing extracts of Blueberry, Acai berry, Raspberry, Aronia berry, Elderberry, Cranberry, Blackberry, and Strawberry. Blueberries, in particular, are a notable ingredient as they were named one of the Top 10 Super Foods by TIME magazine. Mostly thanks to blueberries being filled to the brim with antioxidants, minerals, and vitamins.
Its bestselling and largely affordable collection of K-beauty products became available in the Philippines in 2016. Most notably, its Berry Bright line works wonders on Filipina skin. The high-performance toner, serum, and emulsion both brighten and clear up skin of all types, including acne-prone skin.
To prove the effectivity of its products on the world stage, Dearberry has recruited endorsers like Korean boy band Boyfriend, and actresses Ko Won Her and Jeon Ji Yeon.
From Seoul, Korea, Dearberry is now available in China, Hong Kong, Indonesia, Japan, Malaysia, Myanmar, Singapore, Thailand, Taiwan, and Vietnam. Get its products delivered directly to your doorstep in the Philippines when you buy via BeautyMNL.