Klairs applies the principles of minimalism to its products. It perfects basic skincare with high quality products that are highly effective—nothing more, nothing less. Klairs puts a premium on ethical, cruelty-free production and does not use any harmful chemicals in its products, sticking only with known safe and hypoallergenic ingredients. Klairs also prides itself on its 80% customer repurchase rate—proof not only of its incredibly loyal fanbase but also of its effective product formulas.