COTY

Francois Coty, the founder of Coty, had a goal to revolutionize the fragrance industry. In 1904, he founded Coty, Inc., an American beauty products manufacturer based in New York. He then expanded to cosmetics and skin care with his most popular product, Coty Air Spun Powder. Makeup brands and products come and go but Coty is here to stay. Coty Air Spun powder was introduced in 1925 and secured exclusive rights to a manufacturing process using air-powered micronisers in 1934. It comes in three shades namely translucent, naturally neutral and honey beige.

Coty uses air-powered micronisers as it makes a better face powder. The particles are twirled and air-spun about a thousand miles per hour until they reach a cloud-like softness. Coty was made at a time where powders contained too much “grit.” The brand had the smoothest powders available that is good for the skin. It’s best used as a finishing powder or for baking (a process that has your makeup last for a longer period of time). The best part about it is that it works for all skin tones. Originally sold in boxes before the World War, the powders are now sold in plastic cylinders.

Smoothen your skin with a powder that clings longer – a powder that generations swear by! Get Coty Airspun Powder here on BeautyMNL. Get free shipping for orders worth PHP2000.