out of 5

Founded by Sophie Uy of BeautyAndMinerals.com, Charm offers premium-grade makeup brushes that are efficient, well-made, and of great quality. Uy’s quest for the best brushes led her to creating her own line, resulting in a well-thought-out collection of chic brush sets. Each kit contains specific brushes to help you achieve full beauty looks.

Top Rated Products

More Products from Charm

Kabuki Brush CHARM
Flat Top Brush CHARM
Suzie Travel Pro Set CHARM
Sold Out Waitlist

Related Stories See all stories

The BeautyMNL Awards: The 28 Best Local Products of 2017

The BeautyMNL Awards: The 28 Best Local Products of 2017

Here’s the fifth and last installment in our Best of 2017 Series.

6 Kabuki Brushes That Step Up Your Makeup

6 Kabuki Brushes That Step Up Your Makeup

As recommended by our regulars.

About Charm

Charm Essentials is a line of makeup brushes from Sophie Uy, founder and blogger at Beautyandminerals.com. What started out as a dream of showing friends a store where hard-to-find makeups are always available quickly turned into reality. Quality offerings from the Beauty and Minerals brand soon emerged and Charm Essentials followed suit to help women apply makeup in the easiest and most effective ways possible.

BeautyMNL carries Charm Essentials items including Retractable Powder Brushes, Vegan Contour/Blush Brushes, Kabuki Brushes, and more. These brushes are made of vegan hairs, so they’re non-irritating and extracted without animal cruelty. The best part? They’re every bit as effective in getting the job done as their non-vegan counterparts

If you’re ready to start using Charm Essentials brushes, order now at BeautyMNL via our convenient online store. Choose from over a dozen Charm Essentials products and have them delivered straight to your address. With BeautyMNL, we handle all the hard work so you can sit at home, avoid traffic and simply wait for your shipment to arrive.

Reviews Brands Best Sellers New Arrivals