It was love at first swipe when we put on one of Carmex®’s ultra-moisturizing balms! What started as a homemade remedy for cold sores and chapped lips is now a cult hit and must-have item for professional makeup artists, celebrities, and even athletes such as NBA Superstar Lebron James. The no. 1 most recommended lip balm by pharmacists in the US, Carmex® was born in 1963, when Alfred Woelbing concocted a salve to heal his own cold sores and chapped lips. He decided to put his salve on the market, and through word of mouth, the demand for his product grew so large that he abandoned his stovetop production and finally made his way to build their factory in Wisconsin. Today, Carmex® remains a major competitor in the industry, continuously creating innovative new products for fans and new customers.


Carmex is a cult-fave born in 1963. The brainchild of Alfred Woelbing, it was created when he sought for a salve to heal his chapped lips and cold sores. It proved successful and he decided to put his salve on the market, relying on word of mouth.

Gradually, the demand for Carmex grew too much to keep creating his lip balm from home and he decided to set up a factory in Wisconsin. It eventually grew to be the no. 1 recommended lip balm by U.S. pharmacists for 14 years.

Soon after, Carmex has expanded their line of products. One is Carmex Moisture Plus, which has a soft vanilla flavor and added lip protection. They also added two new flavors for their lip balms, chosen via internet votes. Soon after, they added other soothing skin care products.

With one swipe, you’ll fall for the moisturizing powers of Carmex. It locks in moisture as your skin heals, and doesn’t leave your lips sticky. And because Carmex’s ingredients include salicylic acid, camphor, menthol and shea butter, you can use it in a variety of ways. It can be used as an antiseptic for bites, burns and minor cuts. You can even use it to moisturize your feet, elbows and cuticles.

You can even use it to groom your brows instead of petroleum jelly. Just dab a small amount onto your fingers, press onto your brows and brush them into place with a spoolie. Your lip balm can be used to apply a bit of sheen to your eyelids.

And if you feel uncomfortable with dipping your fingers in balm, Carmex also comes in strawberry-flavored click stick. It’s strengthened with SPF 15 and with more wax added, this is one stick that keeps its smooth shape and texture even when it gets too warm outside.

With its versatility, Carmex has earned its place in our kikay kits—it’s super sulit for the price. Best of all, you can get it all now at Beauty MNL.