Caress is one of Unilever’s brands that offers affordable, environmentally-friendly body washes and beauty bars to women around the world. It believes that beauty begins with great skin, which is why its products are made using natural ingredients that are best at helping rejuvenate and restore skin.
The company offers five main product groups in the market. First is the Forever Collection, which features fresh fragrances made with plant extracts to give its users an alluring scent. Meanwhile, its Fresh Collection is known for including flower essences for smoother and cleaner skin. Then there’s the Fine Fragrance line, a body wash product line which blends fruit and flower extracts for more fragrant skin.
Caress also offers the Silkening collection, which features all-natural moisturizers for dry skin. Finally, the brand’s Exfoliating Collection features sugar, butter, and fruit blends to restore your skin to a fresher and younger look.
In addition to its advocacy for using natural ingredients, Caress also strives to minimize its carbon footprint. As part of the Unilever family, it recognizes the importance of preserving natural resources from where its ingredients are sourced. Hence, it is engaged in a series of programs to address issues concerning the environment, from package biodegradability to the recycling of used items.
To that end, Caress has established a center devoted entirely to the development and testing of new packaging materials. Its scientists also invest time and effort on testing a broad range of product formulas and ingredients to ensure their environmental compatibility.
It is also at the forefront of research into non-animal approaches for assessing consumer safety, which is why most of its products reach consumers without testing any of the ingredients on animals. Caress is also working with local authorities to ensure the implementation of non-animal methods. As part of its commitment to eliminate such practices, Unilever is also required to provide animal data to comply with the safety regulations in place in different countries across the world.
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