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By The Hour is a distinctly Filipino startup brand which aims to highlight the local coffee scene by curating and offering pure, locally sourced coffee beans. The brand feels the need to shed some light on the underrated local produce, as imported beans dominate the market. As an intended consequence of their cause, they also help Filipino coffee farmers with their craft not just by procuring their goods, but also providing them with much needed exposure. By The Hour prioritizes quality above anything else; no compromises or shortcuts. By The Hour initially started out as a cold brew coffee specialty store, producing ready-to-drink bottles, of which are concocted and made-to-order. However, since cold-brew caters only to a very niche market, it made sense for the brand to venture into selling coffee beans to accommodate more people.

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