×

BRILLIANT SMILE

The teeth whitening company Brilliant Smile was founded in Sweden in 2003, and is today one of the largest names in the Swedish teeth whitening market. The company has built up a good reputation by offering quality products that efficiently remove discoloration, and provide white teeth without damaging the tooth enamel. The focus has been to offer sophisticated premium products, with superior quality and maximum safety. As a complement to teeth bleaching, the company also developed a line of whitening oral care, which has become increasingly popular. Other whitening toothpastes have always been known to be ineffective and to contain high abrasion - which damages the enamel. We therefore developed a collection of toothpastes and mouthrinse, containing active ingredients that dissolve surface stains and thus make teeth whiter without any harmful abrasives.