One afternoon in 2008, lifelong friends Tim Barklage and Kevin Tibbs were watching their kiddos crawling across the floor. As their toddlers’ tiny hands picked up dust, dirt, and potentially dangerous residue, the concerned dads had a classic lightbulb moment. What if cleaning products could cut through grease, grime, and dirt without compromising on safety? This was when Better Life was born. Better Life provides plant-derived cleansing products that are not only effective, but also 100% safe. They take great care to ensure their products are free of unnecessary ingredients that may pose health risks for people, pets, marine life, and the planet. Plus, they’re packaged using solar energy and recyclable materials, with formulas that biodegrade (break down in the environment) two to five times faster than leading natural and conventional cleaners. Today, Better Life continues to challenge the way people think about natural cleaning—with more plant power, fewer warning labels, and formulas that are always safe for the mess makers (not the mess).