If you’re looking for something run-of-the-mill, then this is not the fashion line for you. Formed in 1978, Betsey Johnson is constantly a leading name in an industry notorious for its fickleness. This atypically consistent success is credited to the skill of its longtime creative lead.
After nearly four decades, the company is still led by its maverick founder who shares the brand’s name. Known for doing cartwheels at the end of her fashion shows, Betsey Johnson is far from the most orthodox designers in the business. She is known for her feminine, whimsical, yet unique takes on women’s fashion. Similarly, the brand reflects her love of the exuberant, the embellished, and the exaggerated.
Betsey Johnson’s ongoing role as the brand’s creative director ensures that her eponymous brand continues its decades-long tradition of rocking the fashion industry. Known for following her own set of rules, Betsey as a designer has built a career out of the exciting and eclectic. In effect, the brand’s trademark look can be hard to put into words. Sexy silhouettes, hippie-inspired flowing fabrics, whimsical detailing, and a fantastic fit—all these are but small parts of what makes Betsey Johnson stand out from the rest of the pack.
Both onstage and offstage, Betsey Johnson the designer is a one-of-a-kind personality. And this is her fashion line’s secret ingredient. Putting it simply, the brand is all about having fun with fashion. With its founder’s creativity and boundless enthusiasm, the brand will stay at the forefront for years to come.
Betsey Johnson apparel, shoes, handbags, jewelry, accessories, and fragrances are now distributed in more than 2,000 stores worldwide. With the company focusing on further expansion, we can only hope to get a better taste of this fun and quirky fashion line. For us here in the Philippines, their products are now available online via BeautyMNL. Order now!