You may or may not have heard of the Beauty Creative Lab, or BCL for short, but we’re sure you’ve heard of their products. BCL is a Japanese brand responsible for some of the Asian beauty world’s most famous cult classics. Their Browlash EX, Makemania, and Tsururi lines, for example, command quite the following—and you can bet your favorite mascara there’s a good reason for all the commotion.

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BCL Cosmetics isn’t just another drugstore beauty brand. Beauty Creative Lab, or BCL for short, is a pillar of Japanese cosmetics. With a very understated branding style, you may not have heard of the brand, but you may have encountered their products.

All BCL products are aimed at young working adults with a passion for beauty and style. It appeals to this market by staying up-to-date with the latest Japanese beauty trends. Hence, their cute packaging will attract any makeup addict—while their wonderful effects will leave you wanting more.

The brand is known for its Makemania line of eye makeup. Short for “Makeup Maniac,” one of the renowned products in the collection is the Makemania Data Gradation Tip Shadow. This interesting item is both an eyeliner and an eye shadow that’s rolled into one handy pen. That makes it a versatile all-in-one tool for any occasion.

Another popular product is the acclaimed Makemania Data Pencil Gel Eyeliner. The gel-like, long-lasting formula has rich pigmentation and is easy to apply, thanks to its pencil-type design.

Meanwhile, the Makemania Data 3D Eyebrow Mascara is the perfect brow makeup for beginners who want to experiment with different looks. Its smooth and natural colors result in a soft but polished look that fits any occasion.

However, this doesn’t mean that the company is all about eye makeup. They also have a reliable line of lip and skin care products that have also caught consumers’ attentions. This includes their Tsururi line of facial skincare products. The said lineup includes a vast array of cleansers, peeling creams, and primers—perfect additions to your daily beauty regimen.

BCL items have a solid retail presence in the country. Their products are easy to find in various department stores and boutiques nationwide. But if you want to get a hold of their products from the comforts of your own home, then check out what we have on BeautyMNL.