Banila Co. is a South Korean cosmetics company owned by Seoul-based clothing company F&F. Though they’ve only been around since 2005, they’ve already gained a solid reputation among other cosmetic brands with the help of their acclaimed makeup bases. Now, they offer a wide range of trendy and practical cosmetic products designed for women in their 20s and 30s.
Their core message is best represented by their Twitter hashtag #LitFromWithin, a reflection of their belief that great skin is the best base for your desired look. They also possess a wide variety of skincare and pore covering products, which are all ideal for achieving a look that’s simple, beautiful, and natural. Their beststellers include the Prime Primer Hydrating Balm, which can provide users the silky smooth and poreless look of a K-Pop star; the It Radiant CC Cream, their bestselling CC cream; and their celebrated Clean It Zero Cleansing Balm, which sells out almost as fast as they can get restocked.
Past celebrity endorsements have come from actress Min Hyo-rin, SISTAR’S Hyolyn, Girls’ Generation’s Jessica, and singer Roy Kim. They’ve helped the brand attain the following of fashionable young women across Asia. Meanwhile, their current endorser – veteran actress, model, and television presenter, Song Ji-Hyo – best reflects their desire to appeal to a wider age.
Now with over 250 stores in South Korea and China alone, they’re poised to expand into the Southeast Asian cosmetics market. Their widening range of products now includes primers, foundations, gel liners, CC creams, cleansers, and more—all to help women find their inner radiance and achieve their “lit from within” look.
Their Philippine launch earlier this year is just the beginning of their international expansion. If you can’t wait for a new store to open nearby, then order their hot and highly-praised products now through BeautyMNL.
