Bake.d began as a hobby for Denielle, who got her start selling her cookies on Facebook and Instagram. It wasn’t until she and sister Denise experimented with banana donuts instead of a typical banana loaf for her dad’s recent birthday celebration that led to Bake.d becoming a full-fledged online business. Denielle and Denise are continuously experimenting on different products and have recently released olive oil donuts, and Holy Bagel!, which is the sisters’ take on their favorite Trader Joe's seasoning.