Founded by David H. McConnell in 1886, Avon is one of the oldest and fifth-largest beauty company in the United States. Initially, the company sold perfumes, toilet water, powder and rouge compact, and lipsticks. Avon has gained their reputation with their famous “Avon ladies,” or door-to-door sales representatives. As of 2014, Avon has 5 to 6 million representatives operating in over 100 countries. In 2017, Avon raked in $5.7 billion in annual sales worldwide.
Today, Avon remains a prominent figure in the beauty industry. Their Perfectly Delicate Matte Lipstick, for instance, has a smooth, lightweight, long-staying formula. It’s available in an entire spectrum of feminine shades—from vibrant pinks to velvety cherries. It also has a buildable coverage and a full matte finish.
They also have a lineup of mascaras, such as their UltraVolume Lash Magnify Mascara Blackest Black and their True Color SuperShock Max Waterproof Mascara. They deliver maximum, dramatic volume and increase lash texture, plus have a smudge-proof, run-proof formula that does not clump or smear when exposed to humidity or moisture.
Through their products and throughout the years, Avon has fought for the empowerment of women. Avon is involved in several philanthropic causes, and has donated millions in breast cancer research and care. Avon has also provided scholarship programs to its representatives, through its Avon Foundation for Women.
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