For close to 70 years, Aveeno has been all about discovery: unlocking the promise of centuries-old remedies through scientific advances, and letting its customers discover natural beauty and well-being in their lives. With unique, exclusive formulas made only from beneficial ACTIVE NATURALS® ingredients sourced from nature, each product has been proven to deliver real skin and hair care benefits. No wonder Aveeno has made a mark as a brand trusted not just by consumers, but by beauty and healthcare professionals as well. If you haven’t discovered Aveeno, it’s about time you do.