Anastasia Beverly Hills was founded in 1997 by Anastasia Soare—beauty pioneer, creative visionary, and powerhouse entrepreneur. For the last two decades, she has been the driving force behind one of the fastest-growing brands in the global beauty industry.
Aside from being the founder of ABH, Romanian-born beauty innovator Soare is widely referred to as the definitive brow and eye expert, for good reason. As an aesthetician with a degree in art history, her work is rooted in artistic geometry and architecture, applying the classical Golden Ratio for the most perfectly-shaped eyebrows. Similarly, the brand focuses on providing products that help deliver the “ultimate polished look,” as they’re made from effective ingredients and feature easy-to-use designs.
When creating their products, ABH is committed to the highest standards of product testing, formulation, and development. This allows them to meet the steep demands of their engaged “prosumer” customer base. Thanks to this dedication to providing high-quality products, ABH cosmetics can now be found in the bags of makeup enthusiasts, cosmetics professionals, and even famous celebrities.
In fact, the brand has gained traction thanks to praises from the world’s recognizable faces. This includes celebrities such as Oprah Winfrey, Naomi Campbell, Jennifer Lopez, Heidi Klum, Victoria Beckham, and Penelope Cruz. However, the company’s most famous patrons are the Kardashians, the so-called beauty queens of Instagram, whose media empire has arguably helped ABH dominate social media.
But ABH isn’t content with being known solely for their amazing brow cosmetics. Their growing legacy carries on through an expanded range of cosmetics that includes powders, tints, gels, and other tools.
ABH cosmetics are now available in over 25 countries, with retailers in Japan, Saudi Arabia, Australia, Sweden, Romania, and France. Their famed brow liners are still the talk of the town, so if you’re itching to try their amazing products, order now through BeautyMNL.